What is the Naked Difference?
The Naked Difference is our commitment to make insurance more than just business. Here's how it works:
- We take a fixed fee from your premium to run the business
- The rest goes into a pot to pay claims
- If there’s money left over at the end of the year, it goes to causes chosen by our customers, not into company profit
It means we’re not incentivised to avoid paying claims, and you’re part of something bigger when things go well.
How and where do I choose a Naked Difference cause?
Selecting a cause is super easy. Open the Naked app, tap the little person icon in the bottom right corner of the home screen, then select ‘Choose cause’. Pick one that matters to you – it won’t cost you anything extra.
How often can I change my cause?
If you want to switch, email us at help@naked.insure and we’ll help you make the update.
Why does the payment amount differ each year?
The amount depends on how many claims are made. If it’s a year with fewer claims (and fewer big disasters), there’s more money left to go to causes. If it’s a heavy claims year, there’s less. That said, the way we operate — and our commitment to giving — stays the same.
What happens if I haven’t chosen a cause?
If you don’t select a cause, you miss the chance to direct leftover funds toward something meaningful. It’s a small action with real impact, so make sure to choose a cause that resonates with you.