The new way to insure your stuff

Instant, honest insurance at game-changing prices.

Underwritten by Hollard

Game-changing prices

AI and no call centres ensure that you get comprehensive cover at the lowest prices.

insure your car

Car Insurance



insure your home contents

Home Insurance




Lightning fast


Buy in seconds

Get prices on the app. Like what you see? Buy instantly without phone calls or paperwork.

Claims approved in record time

Accidents, bad guys or Mother Nature. Claim on the app and we will sort it out, no hassles.

sitting bird

People love Naked

Luke on Hellopeter

03 Nov 2020

This is exactly how insurance should be, simple and easy when needing to make a claim, none of the usual defensive attitude you get when logging a claim which leaves you feeling bad for an accident which you already feel bad about! I really enjoyed the digital process, not needing to fill in any forms or go out and get quotes to repair the damage all of this was handled by naked and some simple technology which we all have in our pockets. All round amazing!

Duduzile M on Hellopeter

22 Sep 2020

From registration, quick and efficient excellent customer service. Even though everything is done on the App they are always available on call and email to assist. Easiest claim experience with compassionate team no hassles at all. I would definitely recommend it.

Chris S on Hellopeter

14 May 2020

These guys are the real deal. I never wait longer than an hour for a response to my queries. Claim was sorted out quickly. After I sent the photos of my damage after a hail storm, they took everything from there and booked my car in for panel beating. No questions asked.

Dominique B on Hellopeter

07 May 2020

Absolutely blown away by this company. It was the easiest process to register with them. Everything is done through AI tech. It feels personal even though you don't speak to anybody. They also made the transition from my previous insurance to their insurance so easy - they emailed me a letter I could just submit to my previous insurance and all was done. I recently submitted a claim for a chipped windscreen - I just has to take a selfie video explaining the incident and take a picture of the chip - everything was processed and I was contacted within 10 minutes to make arrangements for fixing. Admin and hassle free! Thanks guys!

Snow M on Hellopeter

03 Apr 2020

Naked insurance- very progressive in managing client interactions, via automated platforms, today I submitted my claim and it took me less than 10 minutes from processing it online, submission and also receiving the results [approved!!]. So amazing in the insurance history of this country...!!

Tamarin M on Hellopeter

31 Mar 2020

What a great onboarding experience. So painless and HALF the price of my previous insurer. They have even contacted me to offer me a premium pause during COVID. I cannot recommend them enough. The only reason I have not given 5 stars is that I am yet to test their claim experience, but I will be back to let you know if it's just as good. I have a feeling it will be.

Made with

The Naked Difference ensures that when claims are lower than expected, we don't benefit - communities do.

Find out more


We use automated AI rather than call centres or brokers to run and manage your policy, which costs us less and translates into lower premiums for you. Don't forget we take a low fixed fee, and Naked OnePrice ensures we'll never charge you more than we should. Overall this means your Naked price could be considerably lower than what you would pay elsewhere. But why take our word for it? It only takes 90 seconds to a get a final price.

Naked is backed by Hollard Insurance, one of the largest short-term insurers in South Africa. They guarantee that all valid claims will be paid. Naked Insurance is also covered by reinsurance with international reinsurers like Munich Re and Scor Re, ensuring that even if disaster strikes - like a hailstorm or a fire - you will be fully covered.

Via our app :-). If you have an emergency, the app will help you to call for help. For normal claims, Jade, our Naked claims bot guides you through the simple process and will ask you some questions. He can approve some claims instantly; for others, someone will call you back to get more detail.

It all happens on the app

Quote, buy and claim all right there.

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