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The Naked Difference changes everything about insurance

Here’s how (and why) it works

You pay your monthly premium, and we take a flat fee. The rest? It goes into a pot to cover claims and related expenses. If we end up with more than we need by the end of the year, we don’t pocket the difference.

We donate it to the causes you care about — right here in our own back yard.

To date, we've given away over R2.4 million

This has helped causes plant gardens, educate kids, feed families, and rehome dogs.

What does this mean

for you?

We’re in your corner.

For real.

The money we use to pay your claims isn’t linked to our profits. We’re about fairness, not just our bottom line.

Straightforward insurance

that works as you expect.

Our team is always ready to help put things back the way they were — quickly and without any hassle.

We make an impact.

Together.

Becoming part of something really special is as simple as choosing Naked to insure your stuff.

Join us in 3 easy steps

  • Chat with Rose, our virtual assistant, to get a personalized insurance quote.

    Grab a Naked insurance quote in just 90 seconds.

    Chat with Rose, our virtual assistant, to get a personalized insurance quote.
  • Enter your payment details to complete the purchase of your insurance.

    Like what you see? Add your card details, and buy cover on the spot.

    Enter your payment details to complete the purchase of your insurance.
  • Select a Naked Difference cause on the app

    Pick your Naked Difference cause on the app – it won’t cost you a thing.

    Select a Naked Difference cause on the app
  • When you get Naked, you’re not just covering your stuff; you’re spreading a little more goodness across South Africa.

    Take the first step

    All about our causes

    GreenpopCHOC Childhood Cancer FoundationOscar's ArcFor AfrikaJacaranda FM - Good Morning AngelsCotlandsDoor of HopeChristel HouseKolisi FoundationLife Choices AcademyU TurnJozi TrailsTears
    InsureNaked

    The Kolisi Foundation uses its Naked Difference payment to help GBV survivors

    Naked Difference helps Saartjie Baartman build a centre for Gender-Based Violence survivors.

    3 min read
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    The Naked Difference: The Family Food Garden project sparks entrepreneurship

    The Greenpop Foundation and Christel House SA joined forces to help parents sustainably grow their own food at home.

    3 min read
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    The Naked Difference: A look at the inspiring work CHOC does

    From emotional support to accommodation, the Childhood Cancer Foundation offers support to kids (and their families) who have been diagnosed with cancer throughout their treatment.

    4 min read
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    The Naked Difference: Cotlands is a cause dedicated to enriching a child’s future with play-based education

    A child’s first experiences deeply impact the rest of their life. Cotlands has several programmes to enhance the social-emotional development of children in underprivileged communities.

    4 min read
    InsureNaked

    The Naked Difference: Oscars Arc hopes to inspire dog adoption and save dogs’ lives

    A Naked Difference cause whose dream is to home all stray dogs in South Africa

    3 min read
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    The Naked Difference: How ForAfrika provides life saving interventions in Africa

    A special Naked Difference cause whose core purpose is to feed and help those in vulnerable communities.

    4 min read
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    The Naked Difference: A look at the Kolisi Foundation

    A Naked Difference cause driven to eradicate inequality in South Africa one person at a time.

    4 min read
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    The Naked Difference: A new way of doing business where shareholders, customers and communities all win

    A look at the impact the Naked tribe has had on South African communities.

    5 min read
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    The difference is a helping hand: Announcing our 2023 Naked Difference payment

    Celebrating another year of making a difference with a total of R650,000 donated to causes and it’s all thanks to our customers.

    4 min read
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    What is the Naked Difference and who benefits in 2021?

    A look at what the Naked Difference is and what impact the 2021 payment will have on its selected causes.

    7 min read
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    We’ve added four new causes to the Naked Difference

    A look at what the Naked Difference is and the new causes that will benefit from Naked’s way of working.

    3 min read
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    4 new causes to benefit from the Naked Difference

    When claims are lower than expected, we don’t benefit – communities do. We’re excited to expand the Naked Difference’s reach and support further worthy causes.

    4 min read
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    How can you make a difference in 2022? It’s simple. Choose to.

    In 2022, we’re giving R700k to causes our Naked clients choose.

    3 min read
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    Insurance changes for good: Naked raises R160 million (US$11m) in funding

    Same mission, exciting new chapter. This R160 million new investment shows how far we’ve come – but we’re just getting started on our journey of redefining insurance.

    3 min read
    InsureNaked

    How to make giving a part of your everyday life

    Tips from the Naked team on how you can give back to the community with time, things or money.

    4 min read
    InsureNaked

    Over 192,000 trees planted to help restore ecosystems and Greenpop doesn’t plan to stop there

    Greenpop’s focus is sustainable urban greening, forest restoration projects, and to spread environmental awareness to help restore ecosystems in Sub-Saharan Africa.

    4 min read
    InsureNaked

    U-turn is turning the lives of the homeless around in Cape Town

    U-turn gives homeless adults around Cape Town the means to get off the street and become self-sufficient.

    4 min read
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    Naked: A year on

    A lot can happen in a year. But can you change the face of an entire industry? Well, we’ve certainly been giving it our best shot.

    5 min read
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    Do I need insurance when I’m not driving my car?

    If your car is parked for days/weeks/months at a time, it doesn’t really make sense to be paying for accident cover, right? Right! Well we’ve introduced a special feature for just such an occasion.

    3 min read
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    The no-discount, all-discount insurance. Really.

    Benefits and discounts from your insurance company may give you that ‘winning feeling’, but a purely transparent insurance premium may give you the ultimate victory. Here’s how.

    2 min read