The Naked Difference is how we make insurance fairer; by donating leftover premiums to causes chosen by our customers instead of keeping it as profit.
We’re proud to share that this year, the Naked Difference payment is R1.1 million! That’s R1.1 million going to causes chosen by our customers – helping to restore forests, unite families, rescue animals and support people rebuilding their lives.
So, what’s the Naked Difference?
It’s our way of making insurance fairer and more human.
Unlike traditional insurers, we don’t make more money when you don’t claim. We charge a simple flat fee to run the business. The rest of your premium goes into a shared pot to pay valid claims and related costs.
If there’s money left at the end of the year, we don’t keep it as profit – we donate it to causes chosen by our customers.
It costs you nothing, but it makes a world of Difference.
How are we celebrating the Difference this year?
This year, we wanted to share the impact of the Naked Difference in a new way; one that celebrates creativity and the causes we support through the Art of Making a Difference.
We teamed up with eight incredible local artists, each creating a piece inspired by one of our Naked Difference causes: Door of Hope, Greenpop, U-turn, The Kolisi Foundation, Life Choices Academy, Christel House SA, Oscars Arc, Good Morning Angels and TEARS.
Their artworks celebrate creativity, compassion and courage – the same spirit that drives these organisations to care for children, protect forests, fight hunger and support survivors of abuse.
Can art really make a Difference?
Absolutely.
Each of the graphic poster artworks and tote bags that form part of the Art of Making a Difference tells the story of the Naked Difference and the causes behind it.
Over the next few days, we’ll be sharing the full collection and behind-the-scenes stories – from studio visits to chats with the artists – on Instagram.
You’ll also be able to pre-order any of the eight prints or tote bags from 3–14 November, so you can own a piece of this amazing collection and help spread the message even further.
The best part? All proceeds go straight to the causes, giving them even more support.
How do you become part of the Difference?
After you’ve bought cover, simply choose your Naked Difference cause on the app. It takes a second, costs you nothing, and helps turn any leftover premiums into real support for South African charities.
Small choices add up. When many people make small, thoughtful decisions, the impact becomes something much bigger.
By picking a cause, you create lasting help for families, forests and furry friends. If you’re already a Naked client and haven’t chosen yet, please hop onto the app and do it today.
Choosing Naked isn’t only about insuring your stuff – it’s about being part of a community that’s rethinking what business can do and choosing to make a Difference.
From nurturing children to planting trees and giving shelter dogs a second chance, this year’s R1.1 million Difference will reach further than ever – and it’s all thanks to you.
Together, we’re making insurance a little fairer, a little kinder and a lot more creative.
Get covered. Do good. That’s the Naked Difference.
