We believe South Africans deserve insurance that's genuinely on their side. Cover that's affordable, pays fast, and is easy to understand. That's what Naked is here to do. Car, home, contents, single item, and pet insurance, all in one place.
Naked Financial Technology Pty Ltd is an authorised Financial Services Provider (FSP 48822). Policies are underwritten by Hollard Specialist Insurance Limited, a Licensed Non-Life insurer and authorised Financial Services Provider (FSP 25511).
Before Naked existed, our founders Alex Thomson, Sumarie Greybe, and Ernest North spent years inside the short-term insurance industry. They understood how it worked and why it so often didn't work for customers.
Part of the problem was the business model. Traditional insurers make more money when they pay out less. The other was the experience. Too slow, too clunky, with technology bolted on as an afterthought rather than built into the core.
Naked Insurance was built to fix both. A different business model designed to build trust. And technology built in from day one, making insurance easier to buy, simpler to manage, faster to claim from, and more affordable.
The 2018 launch team
Naked takes a fixed fee from your premium. Claims are paid from a separate pool. If claims are lower than expected, the leftover money doesn't go to shareholders. It goes to causes you care about. That's the Naked Difference.
It means we don't make more money by paying out less in claims. We win by giving you a product you can trust, keeping your premiums fair and paying valid claims fast.
See how the Naked Difference works →Naked was built without the legacy systems that still slow much of the industry down. That's not a technical detail. It's a big part of why the experience feels different.
You get a final quote online, without back-and-forth. You buy, update your details, add cover, claim, or cancel, all from the app or website. Many straightforward claims are even processed instantly.
And because our technology helps us run more efficiently, it also helps us keep costs down. That matters, because better technology doesn't just make insurance easier and faster. It helps make it more affordable too.
If you'd rather speak to a person, there's a team ready to help. But you'll never be forced to.
Naked was built here. For the realities of owning a car on South African roads, protecting a home in a South African neighbourhood, and covering the stuff that matters to people living here. From how we price risk to how the product works, everything is designed for local conditions and local needs.
You may be thinking: new-ish company, cheeky name. What's actually behind it? Naked is an authorised Financial Services Provider (FSP 48822). Our policies are underwritten by Hollard Specialist Insurance, part of the Hollard Insurance Group. Fresh experience, serious backing.
Naked is backed by investors who believe insurance can be rebuilt properly. Hollard, Yellowwoods, and Naspers bring deep experience across insurance, investment, and technology. IFC, DEG and BlueOrchard invest in businesses helping make financial services more accessible and fair.
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