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We’ve added four new causes to the Naked Difference


A look at what the Naked Difference is and the new causes that will benefit from Naked’s way of working.

When you see or hear “Naked Difference”, Corporate Social Investment might be what comes to mind. But it shouldn’t. The Naked Difference isn’t the icing on the cake as far as social impact goes. The way we’ve built Naked means that causes benefit directly from the way we do business. We’re on a path to do good in an otherwise grudge-purchase industry.

Naked takes a flat fee upfront to cover our running costs and profit. The rest of the money goes towards claims, with leftover premiums at the end of the year paid to causes our clients choose, rather than our bottom line. This is different from other insurers who take the leftover money in the “pot” as profit: we’ve removed the conflict of interest completely. This is the Naked Difference and it changes everything about insurance.

We currently have 13 causes that benefit directly from our business model but we’re excited to share that we’ve added four new causes in 2022!

Welcome to these seven causes who are new to the Naked Difference

Jozi Trails

If you’re a Joburg local, you’re bound to have heard of the “spruit”. It starts in Rivonia and ends in Northcliff. Jozi Trails develops, maintains and protects this public nature trail. The main trail is the 37 km long Braamfontein Spruit, one of the world’s largest urban forests. This natural resource is a major asset for outdoor leisure, health and education used by thousands of cyclists, runners and walkers every day. Jozi Trails works to ensure that the trails are clean, accessible and safe.


U-turn equips individuals with the skills to overcome homelessness. They do this through a four-phased approach which cares for the holistic needs of each person, including:

  1. Food and shelter;
  2. rehab;
  3. job readiness; and
  4. secure employment.

Over 80% of U-turn graduates remain sober, employed and thriving, never to return to sleeping on the streets again.

Life Choices Academy

Life Choices Academy addresses the software skills shortage and upskills youth through a six-month interactive course that combines lectures, online self-learning and projects, followed by a paid internship, to convert to employment. LCA graduates are full-stack, entry-level web and software developers ready to take up job opportunities within the industry. LCA upskills 120 youths every year to secure them meaningful employment.

Good Morning Angels

Good Morning Angels is the heartbeat of Jacaranda FM and have assisted families, communities, organisations, and individuals in need, since 2005. The Good Morning Angels team receives up to 200 requests daily for assistance: from medical mountains, communities in crisis and educational dreams. You can listen to Good Morning Angels on Breakfast with Martin Bester every Wednesday morning.

These four new causes are joining a tribe of 13 causes already part of the Naked Difference. You can take a look at all of them here or on the app. We’re very grateful to our clients who support the Naked Difference by being part of our tribe. If you haven’t already, hop on to your Profile on the Naked app and choose a cause – it won’t cost you a thing, it will only benefit the causes. We make our Naked Difference payment once a year around June/July.


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