The Naked Difference donates R2.3 million to 13 South African causes this year. See how your Naked cover helps do good and how to choose your cause in the app.
Here's some good news to brighten your day: this year, Naked customers helped send R2.3 million to 13 causes across South Africa. Add in the years before and that's R6.6 million to date.
If you're a Naked customer, you helped make this happen: every premium paid and every cause picked in the app played a part.
How your Naked cover helped create R2.3 million of good
First and foremost, your cover is there when things go wrong, whether that's a crash, a break-in, a burst geyser or something else you'd rather not deal with. But when there's money left after claims, it gets a second job: doing some good through the Naked Difference.
And our customers get to choose where that good goes. This year, those choices helped support the likes of Oscars Arc, the Kolisi Foundation, Greenpop, Good Morning Angels and a bunch more good causes across the country. No fundraising drives or donation forms. Just the good that comes from being a Naked customer.
Why Naked's model works in your favour
With Naked, the money that runs the business and the money that pays claims are kept completely separate. Naked earns a flat fee and that fee stays the same whether we pay one claim or a thousand. So paying your valid claim never comes out of our income. When something goes wrong, we want exactly what you want: your claim, sorted quickly and fairly.
Put simply, it works like this:
- You pay your premium.
- Naked keeps a flat fee to run the business. The rest goes into a shared pool that's used to pay valid claims and related costs.
- If there's money left in the pool at the end of the year, it doesn't become extra profit for Naked. It goes to causes chosen by Naked customers.
That's the Naked Difference. Your cover is there when you need it and in the years you don't, it can still help make something good happen.
Your choices decide where the good goes
So where does that money end up? That part is up to Naked customers.
Every customer chooses a cause in the app and the more people who choose a cause, the bigger its share. This year, those choices shaped how R2.3 million was shared across 13 causes doing brilliant work right here in South Africa.
One choice might feel small. But put thousands of them together and you get R6.6 million in support since Naked began. That's a lot of good and every customer who picked a cause played a part in it.
Make your choice count
If you haven't chosen your cause yet, it only takes a few taps:
- Open the Naked app.
- Tap on '👤' in the bottom right corner.
- Choose the cause you care about.
There's nothing extra to pay. Your choice simply helps decide where next year's Naked Difference goes.
Not Naked yet? Get a quote, pick a cause and be part of the good stuff that happens next.
